Juan Cruz

I am Juan Cruz Falcon, a business consultant specializing in consultative sales and strategy. I help professionals, entrepreneurs, and sales teams develop their executive capacity, sell more, and grow sustainably with sales techniques and soft skills. I also use tools for product and service development, launches, and operational and team improvements. I am also the founder and director of Wyder, a company operating in Mexico, Argentina, and Uruguay. This gives me a practical and strategic business perspective, with executive knowledge to scale businesses, manage executive relationships (clients, partners, investors), regionalization, and other skills gained from experience.