Betty Chen

Hello and nice to meet you! I'm a multi-disciplinary marketing & digital leader with 20 yrs of experience, focusing on customer growth in the Asia-Pacific region. I've had extensive experience spanning global companies to start ups to establish strong brands, design customer journeys, and deepen customer loyalty. I've intentionally crafted my path to ensure a well-rounded marketing career and I'm passionate about mentoring others through their own career transitions. I've had a range of experience in different types of work environments, building my skills to strengthen relationships, manage difficult work places, and influence leaders & decision-makers. I was most recently working in Food & Beverage retail with brands such as Starbucks, Burger King, Popeyes, and Tim Hortons, where I oversaw 14+ countries in Asia to drive business through guest experiences and marketing strategies. I'm also a reformed tech worker; previously leading international marketing efforts at Twitter, building global marketing capabilities at an tech start-up, and launching global products at Google. I started my career cutting my teeth at various advertising agencies working with multiple global brands. Over the years, I've had the chance to work closely with 20+ countries worldwide - my passion for the international space comes from a multi-cultural upbringing, growing up abroad with 4+ languages. I'm Taiwanese-American, who has lived all over including Bangkok, LA, Chicago, SF, Seattle, Hong Kong, and currently in Singapore! In addition to being a global citizen, I'm also a certified Human-Centered Design practitioner, a licensed sailor, and an aspiring dog trainer. I love meeting new people and have had many years of experience mentoring & coaching other marketers!