Ksenia Kozhushko

Transforming marketing chaos into sustainable systems through framework thinking and measurable brand impact. For Junior/Middle specialists - T-shaped vs L-shaped: · Developing T-shaped marketers: Building skill maps for deep expertise in one area while understanding omnichannel marketing - perfect for growing into strategic roles. · Data storytelling: Transforming analytics into compelling cases that communicate your point to stakeholders. · Framework thinking: Applying design thinking and Jobs-to-be-Done to see marketing as a holistic system. · Creativity + analytics: Using interdisciplinary approaches to find meaningful insights that stand out. · Effective omnichannel campaigns: Combining design, positioning, content, and campaigns into a cohesive brand experience. For leaders interested in strategic issues: · Strategy implementation: Transforming plans into measurable actions - execution over ideas. · Authentic branding: Synchronizing values with product reality and communications inside and out. · Marketing + sales alignment: Creating integrated teams with unified metrics and synchronized processes. · Modern customer journey: Implementing Bow Tie and Flywheel models instead of outdated linear funnels. · Result-oriented teams: Building cross-functional teams with OKR principles focused on business outcomes.