Lena Makedonska

I align hiring strategy with real business priorities and build TA teams that operate with clarity, confidence, and ownership. My approach is data-led, context-aware, and focused on what actually works with practical impact. I create recruiting systems that are structured enough to scale and flexible enough to work in real life. Across 14+ years in global product tech (Wix, MaxiTech), service (Ciklum), and consulting companies (Personnel/InterSearch agency), I’ve led senior & leadership hiring, built TA functions from the ground up, and supported high-growth organizations across multiple markets. How can I help Business Leaders, TA and Hiring Managers: • Turning business goals into clear, actionable hiring strategies • Growing TA teams into strategic, trusted partners for the business • Using data and feedback loops to drive consistent, predictable hiring outcomes • Designing scalable recruiting processes that reduce friction and increase speed/quality • Leading senior & leadership hiring in competitive talent markets How can I help Job Seekers: • Clarify your career direction and help you articulate your strengths • Run mock interviews (soft skills, behavioral) with honest, practical feedback, not the fluffy kind :) • Refine how you present your experience on CV and LinkedIn • Build a realistic job search plan you can actually stick to