I am a hands-on Product Designer with 15 years of experience building B2B and B2C products 0→1 and scaling them by driving clarity and turning design into impact.
I turn ambiguity into direction, shaping priorities, aligning cross-functional teams, and ensuring design decisions serve both business goals and customer needs. My practice combines discovery, research, product thinking, strategy, and iterative design, grounded in data-driven decisions, with ongoing work and a strong emphasis on AI-powered solutions.
At the core, I focus on what truly moves the needle — clarity for teams, value for business.
In my spare time, I’m really into personal growth and self-development. I study Sexology and explore the Jungian concept of shadow.