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Decoding Growth: How to Nail Product–Market Fit and Scale Efficiently
Decoding Growth: How to Nail Product–Market Fit and Scale Efficiently

By Yoav Farbey

Finding product-market fit is one of the most defining — and elusive — milestones for any founder or product manager.

But how do you really know when you’ve found it? And what happens next?

Join Yoav Farbey, Group Product Manager at ING and MentorCruise Top Mentor, for a deep dive into how to identify, validate, and scale product-market fit — and turn it into a winning go-to-market strategy.

With 14+ years of experience leading PM teams, launching products from 0→1, and scaling across industries, Yoav will cover:

✅ What product-market fit actually looks like — and how to reach it ✅ How to build a GTM strategy that evolves with your product ✅ Lessons from the field: managing teams, launches, and growth at scale

Who should attend? ✨ Early to mid-career PMs ✨ Founders and startup teams ✨ Aspiring PMs or those transitioning into product

Bring your questions — Yoav will be answering them live during the session!

Event Details

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60 minutes

Duration

English

Maximum 99 participants

Spots Available

$40/ participant
Registration Details

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Yoav Farbey

Yoav Farbey

Group Product Manager @ ING (ex-Acceenture, ex-CleanHub, ex-EasyPark)

Helping PMs & Startup Founders launch successful products and into product leadership

About

Do you want to grow into your next PM role, or become a more confident product leader? Whether you're breaking into product management or pushing toward your next leadership role, I can help you gain clarity, get promoted, and thrive as a product manager. Curious what our mentorship could look like? You can read about how I work in the case study, linked under the bio: “From Engineering to Product Leadership: Sophie’s Transformation" Over the past 14+ years, I’ve led PM teams, hired and promoted talent, scaled products, and navigated my own leadership journey. I know what it’s like to feel stuck at a plateau and how to make it through to the other side. Here’s my approach to mentorship: - Approach weekly challenges openly without bias from working at their organisation and bring a fresh perspective to their work. - A hands-on approach tailored to address the professional challenges and aspirations of my mentees. - Together create action points from our discussions, so we can follow-up on at the next session. Why Mentorship? My own career journey was not always smooth sailing. I faced redundancies, feeling stuck in old roles, and team members resigning unexpectedly. I realised I couldn’t take on these challenges alone, and I wanted to have support from outside the organisations I worked at. During those times having a mentor was very valuable for me. With the help of a mentor, I reflected on the situation I was in, and what I wanted, and how to move forward in my career. I learnt the power of self-awareness and reflection, understanding my working and communication preferences. These are crucial leadership skills, and the core of how I work with my mentees. Whether you’re trying to land your first PM role, grow into a more senior role, or finally break through to product leadership, you don’t need to figure it out alone. Not sure if this is the right fit? Let’s explore it together book a free 30-min call to clarify your goals and how mentorship might help.

Speaks:
English