Natalie Bilynska

I build marketing that makes sense — grounded in data, aligned with business goals, and focused on delivering measurable impact. I help companies grow by creating smart, sustainable marketing strategies that drive results. I’m a data-driven marketing leader with 14 years of experience in B2B, SaaS, and IT, launching and scaling products across the US, EU, UK, and Eastern Europe. My expertise spans GTM strategy, inbound, ABM, performance, product marketing, SEO, PR, partnerships, content, and social selling. I blend strategic vision with hands-on execution: from defining unit economics and positioning to optimizing CAC, LTV, and ROMI. I’ve helped early-stage companies build marketing from scratch, achieve 5x growth, reduce CPA by 26%, and expand into Tier 1 markets. Beyond strategy, I also support pre-sales, investor pitching, and client consulting. I typically work with founders and teams through: 1. Clarity Sessions — structured conversations that uncover core challenges, clarify goals, review past activities, analyze metrics, brainstorm ideas, and define next steps. 2. Consulting & Mentorship — marketing audits, growth strategies, GTM support, hiring assistance (JD, CV review, technical interviews), and mentorship for marketers (learning paths, courses). Common questions I help answer: “Where do I start with marketing?”, “How do I attract the right clients?”, “How do I scale beyond referrals?”, “How do I hire the right marketer?”, “Which skills or courses should I pursue to grow as a marketer?” To make the most of our conversation, I suggest establishing a clear goal and preparing a list of questions in advance.